Beckley by Melissa’s spring 2012 look book was inspired from the fabric swatches in the line. The colors additionally separate each section of the fashion line throughout the book. This was a digital PDF which was delivered on custom designed flash drives to clients and vendors.
The Beckley Blog was created to match their current ecommerce website. A custom design was created for the layout of the blog posts and sidebar with social features. Once we found a solution we liked, a custom WordPress theme was developed to implement the design on a new domain outside the secure site. We then linked the navigation of the blog and main ecommerce site for a seamless experience navigating both.